Questions for the Marketing Expert

Hi! The system that finds companies, researches them and sends the emails is being planned now. Before it can write a single email, we need your decisions on the questions below. You own everything about what the emails say and offer. The system will follow your rules exactly.

How to answer: write your answer under each question. Short answers are fine. Each question includes our suggestion; reply "Agree" if you're happy with it.

What we're aiming for: booking meetings. The goal is for 3–4 of every 100 people we email to book a call. That would put us among the very best cold email senders.

Part 1: What we're selling

1. In one sentence, how should an email describe SingleBit? The website says: "The engineering team you retain, not the agency you hire per project."

• Our suggestion: a short, plain version of that line in every email.
• Your answer:

2. We'll send two kinds of emails. Are you happy with this?

• SingleBit emails introduce SingleBit as a company: a product, engineering and AI team.
• Automation emails offer one specific service: finding customers and booking meetings for them, or research done automatically.
• Your answer:

3. Should we also email companies that might need SingleBit's engineering or AI team? Example: a company hiring engineers, or whose job ads describe lots of repetitive manual work.

• Our suggestion: yes, as a smaller third group to start.
• Your answer (yes / no, and roughly what share of emails):

4. Which groups should we email first?

• Our suggestion: start with companies that are hiring salespeople right now. It's the clearest reason to reach out.
• Your answer:

Part 2: The offer (the biggest driver of booked meetings)

5. What free, easy "yes" do we offer? "Would you like to test a pilot?" is vague, and people often don't know what it means.

• Our suggestion for meeting-booking emails: "Want me to send you 10 companies we'd go after for you this month, with the reason each one is a good fit right now? No cost."
• Your answer (approve, change the wording, or suggest something else):

6. What free offer suits the SingleBit engineering and AI emails?

• Our suggestion: "Want a short note on how we'd automate [a specific task from their job ad]? No cost."
• Your answer:

7. When someone says "yes", what happens next? For example: we send the 10 companies, then suggest a 20-minute call. What should the call cover, and what are the pilot terms?

• Your answer:

8. What counts as a "good meeting" for us? For example: the person is a decision-maker, the company fits, and they turned up.

• Your answer:

Part 3: Proof and honesty

9. Which results can we truthfully claim? We can only say things we can prove if asked.

• The current draft says "We send thousands of researched emails daily". That isn't accurate at our current volume, which is about 150 a day.
• The current draft says "helped multiple clients generate leads and book meetings". Which clients and results can we name or describe?
• The website shows engineering results (for example, "first working version in 14 days" for SIT Manager). Can we use these in SingleBit emails?
• Your answer (list the claims you approve):

10. The "how we found you" line. In SingleBit emails, we can add a line along these lines: "We found you through the system we built: it spotted your [hiring post / launch]. It can find the clients you're looking for too."

• Should we use it?
• Where should it go: the first email, a later email, or a P.S. at the end?
• Our suggestion: use it, but describe how we found them, not "this email was written by AI". Research shows that saying "AI wrote this" makes people trust a message less. We can test two placements and keep the one that books more meetings.
• Your answer (yes / no, where, and your preferred wording):

Part 4: The emails themselves

11. How long should the first email be?

• Our suggestion: under about 80 words, plain text, no links, one simple question at the end. The best-performing cold emails look like this.
• Your answer:

12. What should the first email follow?

• Our suggestion, in this order:
  1. One specific thing we noticed about them (e.g. a line from their job ad).
  2. What that usually means for a company like them.
  3. What SingleBit does about it, in one sentence.
  4. One easy question.
• Your answer:

13. Subject lines: please approve or change.

• Our suggestion: drop "{{Company}}, thank you for hiring me!". It isn't true, US email law forbids misleading subject lines, and people may mark it as spam.
• Our suggestion: drop "Something interesting about {{Company}}". It's a teaser the email can't live up to.
• Our suggestion: keep "Your new salesperson at {{Company}}?", but only for companies that really are hiring salespeople.
• New ideas to test (short, specific): "your BDR job post", "{{Company}}'s new sales hire", "ramping the new reps".
• Your answer:

14. Follow-ups.

• Our suggestion: 3 emails in total.
  • Day 0: the first email.
  • Day 3: a short reply in the same thread with one new detail.
  • Day 7: the free offer and a polite way to say no.
• If they reply at any point, everything stops.
• Your answer:

15. The "no thanks" line.

• Current wording: "If not, just let me know and I'll remove you from our outreach list."
• Our suggestion (warmer, same meaning): "If it's not a priority, just tell me and I won't follow up."
• Your answer:

16. Words or phrases we should never use? Examples: "I hope this finds you well", "revolutionize", "synergy", made-up statistics.

• Your answer (add your own):

Part 5: Who sends and who receives

17. Whose name goes on the emails? Emails come from SingleBit-branded addresses. They must be signed by a real person at SingleBit, not a made-up name.

• Your answer (name and job title):

18. Which address goes at the bottom of each email? US law requires a real postal address in cold emails.

• The website shows Bengaluru (BHIVE, Whitefield).
• Should we use that, or get a US mailing address?
• Your answer:

19. Who should we email at each company?

• Our suggestion: at most 1–2 people per company.
  • Sales emails: the Founder/CEO first, then the head of sales.
  • SingleBit engineering emails: the Founder/CEO, then the CTO or COO.
• Your answer:

Part 6: Examples we need from you

20. Please research 5–10 real example companies by hand. For each one, write down:

• the company and website;
• why it fits who we sell to;
• what you found, with links;
• what stood out to you and why;
• how SingleBit could help.

The system will learn from these and be checked against them. It must match your findings at least 9 times out of 10 before any email goes out.

• Your answer (a link to a doc or sheet is fine):

21. Please write or approve 3–5 example emails you'd be proud to send. They'll be used as the style guide for every email the system writes.

• Your answer:

Thank you! Once these are answered, we can move to the first small test of about 100 companies, where every email is checked by a person before it goes out.